While I was in St. Barth I would often wander in to the surf shops with my cohort/surfing enthusiast South African friend. We had a completely different sense of personal style... I love the new surfer chick trend thats going on right now, but it never translated into buying clothes from Volcom.
Maybe its the beautiful photos for the new line by Cynthia Rowley for Roxy, or her statement for the line that reads:
"Cynthia Rowley for Roxy is a design collaboration inspired by a shared love for surf, sun, and fashion. Consisting of sportswear, swim, accessories and shoes; the Cynthia Rowley for Roxy collection is all you need to throw into a bag and head out the door to your next adventure."
Now that - I like.